Introduction

To grow your business in 2024, it’s becoming clear that you have to build an audience online. Stay socially present and continuously add value to your social community in the form of entertaining and educating content. Is it that easy you might ask?! Unfortunately not, the business growth solutions we’ve mentioned has drastically changed due to the change in the audience’s content consumption. Here is what you need to know to start your business growth online in 2024:

Now when I say burgers to you, no matter who you are or where you come from. Most likely the first few things that come to your mind include Burger King and McDonald’s! These guys have established a great authority in their niche because of the amount of talk about them everywhere. Yet, after all the popularity they gained over the years. You’d still see them everywhere online spending millions of dollars preaching their products.

The big takeaway here is the persistence in preaching your brand no matter how much it gets known. But, here is the catch: Using old marketing strategies kills your business growth more than reviving it.

How to Establish Social Authority in Your Industry?

1. Provide Value Before You Sell

You can achieve that by teaching what you do, and providing DIY (Do It Yourself) tips. That way, your clients get to know how you do your business and why you’re the best at it. You might ask; If I teach my client how to solve their problem, then how can i sell them?! Well, we can watch how to bake bread on YouTube and do it at home instead of buying it daily. Right? The same applies to almost everything we buy.

Using enough educational resources and effort. We can achieve almost everything that we usually buy. But we still buy it anyways! because, we don’t want to waste our time on something that others can do better than us.

By providing value you show how competent you are in your craft and that generates interest in buying your products/services. Marketing these products or services in ad campaigns wouldn’t be as effective on the long term. Additionally, it’s cheaper! Instead of hiring a content creation team and a marketing team.

You can grow perfectly by just creating the right content that shows your competence and skills.

2. Short Content is Key

Short content is today’s fastest way to get exposure and introduce people to your business. Since TikTok got released in the United States in 2018 and became a thing. All other social media apps transformed to short content due to how addictive it is. Especially when scrolling hundreds of short bites of information in the form of 15-30 seconds videos.

Dr. Anna Lembke described this content consumption using smartphones in her book Dopamine Nation. She wrote; “The smartphone is the modern-day hypodermic needle. Delivering digital dopamine 24/7 for a wired generation.”

Using this method of content creation is one of the most effective ways to get quick exposure and high engagement. The best methods for it are: YouTube Shorts, Instagram Reels, TikTok, and Facebook.

We’ve based our entire business module at EXPOSAP around only creating short content to boost small, medium, and large businesses. You can check our service or schedule a 15 minutes meeting with us to learn how you can grow your business nationally and internationally!

3. Organic Business Growth VS Marketing

The days of raw marketing for direct sales are slowly dying out. In the past decade people have started to become ad phobic!. Believe it or not, no matter how good your products or services are. Once you pitch them in a traditional sales manner, people become super skeptical. Regardless of the quality you provide.

It’s mainly because we consume thousands of ads on a daily bases. Therefore, we feel chased to buy that service or product so we tend to skip it anyways. Even if we kind of need it! When you are communicating with clients, It’s good to do it organically by speaking the daily simple language you use with friends and family.

Show people what you have without complications, build interest and curiosity and you’ll see clients chasing you instead of you chasing them. If you grow your business organically, it might be slow at the beginning but it’s much more sustainable compared to social media marketing.

4. Join Competitors to Grow Your Business

You always want to be close to your competitors because that’s where your clients will be as well.

Step 1

You need to search your clients on google and see where they are showing up. For instance, if they are local they will probably rank on the first google page using google maps. So you have to add your business location there as well.

Step 2 

Online Business Guides. Every niche has a business guide somewhere online so once you search the list of businesses in your niche. You’ll find some websites that gather and list this information in detail. Therefore, you have to sign up to those websites and make sure you add your business there with the competitors. Additionally, learn from the techniques they use to present yourself. An example of these websites would be clutch.co

Step 3

Understand your market and audience on social media by understanding your competitors’ processes, There are many ways to understand how they target their clients, for YouTube, you can use a free and simple tool called TubeBuddy to see all the tags and keywords competitors use on every YouTube video and replicate those keywords with some modifications on your content to grow in this same niche.

On the other hand, you can study competitors’ website keywords as well with similar tools such as Semrush. 

5. Join Podcasts and Social Figures

You might be shocked how many famous podcast channels and social media influencers are in need of some extra content. These channels or public figures are in constant need of content to continue growing and nurturing their audience. So use their needs to your advantage.

Reach out to them, introducing yourself and telling your story. Collaborate with them and get exposure using their hard-earned social status. Then, you’ll get some of that influence transitioned to your channel/website.

We hope that this article was eye-opening and helpful! If you want some extra help getting that next milestone achieved, feel free to contact us. Setup a meeting to discuss strategies that grow your business using our service for short content on social media.