Short video content is becoming the most common type of content at such a rapid base!

Recently, we started seeing content creators sharing all kinds of short videos to get enough attention. In addition, convert the viewers they’re getting to longer format videos so that they can increase their engagement and familiarity with the creator.

Most common short video platforms are: TikTok, Instagram (Reels), YouTube (Shorts).
Nowadays, uploading 5+ minutes videos right of the pat and expecting engagement will be like trying to go fishing in the desert! In other words, The days of instant engagement and getting discovered are unfortunately gone for medium to long video content. Unless you’re already established and not starting from zero.

Short Video Types:

1. Live Action Screen-cast

Use Cases:

At some point in life, we all have to learn and acquire some skills. When that time comes, the top two go-to places are YouTube and google. Either way, once we search for something we need, we find;

How to videos, Tutorials, Tips and tricks videos, and much more. This type of short video content is the most common one and is known as Live Action Screen-Cast. It’s where creators combine live videos of them talking to the camera and factor in screen-cast footage and graphics to support their speech and add more context.

If you are looking to create value/entertainment, this is the best option. You get to tell a story, educate, document, and support all of that with all sorts of pictures and graphics so that the viewers never get bored while consuming that valuable content.

Example

2. Live Action

Use Cases:

Live action videos are the adventure type of videos where you get to watch creators doing wonders. For example, traveling and exploring life, sharing daily vlogs and events, doing crazy scientific experiments, and all that good stuff!

Short video content of this type is considered an amazing teaser to drive traffic using the highlights of a long-form video!

When executed correctly, live-action videos can be super interesting and fun to watch. You can make the viewers almost feel like they are living the experience you sharing with them.

A common misconception about Live Action videos is that you have to be moving between locations and so on, but you can also stay still at one location. You can also make this one location much more interesting by shooting from different angles or using different lenses.

Example

3. Screen-Cast

Use Cases:

Now imagine you’re a software developer and you’ve created software and you want to show how it functions. Going in front of the camera and visually explaining it might not be in your favor! That’s why screen-cast videos are great.

Screen-cast videos are when you use the entire frame to show a screen recording of an app, service, website, or even other videos. There are two conditions with the audio though, you can either use a voice-over or you can use only text as captions or subtitles.

Screen-Cast short video content is perfect for covering simple services, ideas, and tutorials. You can build curiosity and convert lots of users and traffic using short videos. Then, redirect them to the longer format videos.

Tech companies and tech-related individuals usually prefer this method since it serves them the best. Same with many businesses and individuals who have many great things to share but they prefer not to face a camera to share their ideas or products.

Example

4. Motion Graphics

Use Cases:

When we say Motion Graphics videos. We instantly vision the elegant designs in a smooth motion, explaining various things without saying a word. They say ❝A picture is worth a thousand words❞. We say: ❝A motion graphics second worth a billion words❞

Motion graphics are dynamic designs or images that are animated in a certain way to mimic movement and personality. You can give an entire character to a white circle on a black background with no details but the movement.

Motion graphics videos are ideal if you want to simplify a complex idea in simple graphics. It’s great for products, services, and visualizing concepts and ideas.

Example

5. Typography

Use Cases:

Similar to motion graphics videos, typography videos are also 100% graphical but as the name suggests it’s text graphics only. This style of video is extremely elegant and straight to the point.

You’ve probably encountered this type of content in promos and partially in trailers. We use it as well in our promo at EXPOSAP Homepage check it out if you haven’t already!

Ideally, you’d use this content as a promo for your business, a lyrical music track, or even a thrilling intro to a product/service you’ll be producing.

Example

6. Animation

Use Cases:

The final short video type is Animation. Animation is known in two dimensions/styles, 2D and 3D where each has its unique style. With animation videos, the sky’s the limit! Any product, idea, concept, or process can be brought to life from scratch. Without the need to provide any footage beforehand.

Animation videos have 1 downside which is cost. Therefore, We normally recommend using this format for large businesses that speak to millions of customers on TV programs or popular online channels.

2D animation is built on a flat-screen where all elements can move on an X and Y access (Horizontal/Vertical). Similarly, 3D is built on an X, Y, and Z access (Horizontal, Vertical, and Depth). Animation’s most preferred usages are in promotional and explainer videos.

Example